Some investors, analysts and myself are wondering if another dot-com bubble with high-flying valuations of social networks with questionable or unsteady revenue models is being created.
Facebook has yet to live up to all of the hype that it received before going public. Is Twitter next?
As a brand or business, making the decision to become active on yet another social network is a big one. You have to be prepared to create a strategic approach, create frequent content, put paid media behind it, etc. So it doesn’t always make sense to enter every emerging channel such as Pinterest. Yet, you can still learn from what’s working on Pinterest and apply it to Facebook, Twitter or wherever you might be currently playing.
Here are a few examples of how you can make your content more relevant by observing Pinterest usage.
If anything, I wanted to reserve our name – so I created an account, did a little branding, followed a few people and then tweeted on occasion so our account didn’t look completely barren.
Do you ever take time to look through your Twitter followers? I browse through them occasionally and love to see the spammers following me. Besides the lame Twitter handles (e.g. Yang43276), the descriptions are always a dead give away. Example:
Extreme social media scholar. Bacon specialist. Travel practitioner. Subtly charming beer guru.
If you are like me, then you downloaded and installed the new Tweetdeck after Twitter took over. If you are also like me, then you have found that you hate it. For some reason, Twitter felt the need to take a great product and trash it.
I recently read an article on Baekdal.com, authored by Thomas Baekdal, about launching social media profiles that was spot on. Many companies start a page with nothing or little on it, which is much like opening a store without anything in it. Of course no one is interested in staying or connecting when there is nothing to see.
If J. Dawg’s had begun by just offering great hot dogs, then they probably would have down alright. But they’ve done amazingly well because of the brand story that customers love, want to share and can easily share because it’s simple.
Setup inside of a small shack only large enough for a grill, toppings, a refrigerator and two employees across the street from the university campus, J. Dawg’s sells all beef and polish hot dogs. They also offer a sweet tasting secret sauce that I buy from them by the pint. There is almost no parking since the university controls all of the parking lots in the area. You usually have to park elsewhere and walk there.
So why was this little start-up featured as one of the best in the area?