For weeks in 2010, I debated on how to use Twitter to our benefit. Our company was in a very small, niche industry where our target market didn’t use Twitter. Yet, with the growth of Twitter, I was convinced that we could somehow capitalize on it.
If anything, I wanted to reserve our name – so I created an account, did a little branding, followed a few people and then tweeted on occasion so our account didn’t look completely barren.
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