First of all, mobile is not a strategy.

Mobile is the mechanism that allows you to do something else. That something else is your strategy.

Mobile enables, accelerates or improves your strategy.

It’s all too often that business owners, marketers and bloggers talk about a mobile strategy being the fancy app or the decision about responsive web design versus mobile site. Those questions, although important, are tactical not strategic.

I’ll illustrate the difference and how you should think about a mobile strategy using three examples from companies who are using mobile well.