Adam Williams

Advice for marketers and small business owners

#social media

Marketing

The FAWC! Report: Ranking top ad agencies by social media performance

By
on

In my previous post Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking, I discussed how I recommend ranking ad agencies based on the performance of their own social media profiles.

Today, I’ve taken my own advice and created the FAWC! Report. I’ll let you figure out the name.

The FAWC! Report ranks top advertising agencies by mashing up the number of followers they have on Twitter, Facebook, and LinkedIn and what I’m calling Social Goodness, which measures quality.

Continue Reading

Comments Off on The FAWC! Report: Ranking top ad agencies by social media performance
Marketing

Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking

By
on

Apparently, size does matter. In fact, it’s all that matters according to Canadian ad agency PivotStack. Adweek recently reported that PivotStack has created a new ranking (because we aren’t self-congratulatory enough as a society) that lists agencies based on the size of their social media followings.

The Top 50 Ad Agencies list asks:

“Ever wonder how good your ad agency really is? If you’re trusting them with your brand’s online presence, make sure you know how they’re handling their own.”

Okay. So I love that PivotStack is trying to generate leads for their business by grabbing headlines with this list. However, I’ve got issues with how they rank agencies and see a great learning opportunity.

Continue Reading

Comments Off on Does size matter? Debunking PivotStack’s Top 50 Ad Agencies Ranking
Business

Open letter to Foursquare CEO Dennis Crowley #killswarmapp

By
on

Recently, Foursquare released Swarm App, which breaks the native Foursquare experience by requiring users to use Swarm to check-in to places. In other words, they took the functionality of one app and split it into two.

My biggest issue is that Foursquare has not created a value proposition for two apps that earns them the right to more of my time, more space on my phone and more data about me.

Continue Reading

Comments Off on Open letter to Foursquare CEO Dennis Crowley #killswarmapp
Marketing

Pinterest appears to be testing what you see in notifications [Updated]

By
on

Update: My notifications have returned to normal. I hope that it has for others as well.

Pinterest Notifications Change

The notifications section, on both the mobile and tablet apps and the desktop site, of my Pinterest account changed about two weeks ago – and not for the better.

To put it bluntly, the change appears self-serving and lacks an understanding of a fundamental reason Pinterest is addicting – validation. But more on that in a moment.

Previous to the change, each notification showed the specific pin of mine being repinned by others. Now, each notification shows the repinner’s board to which the pin has been repinned. In other words, I have no idea what pin was repinned.

How infuriating!

Continue Reading

Comments Off on Pinterest appears to be testing what you see in notifications [Updated]
Business

Is Twitter’s IPO overvalued and helping create another stock market bubble? [Updated]

By
on

Some investors, analysts and myself are wondering if another dot-com bubble with high-flying valuations of social networks with questionable or unsteady revenue models is being created.

Facebook has yet to live up to all of the hype that it received before going public. Is Twitter next?

Continue Reading

Comments Off on Is Twitter’s IPO overvalued and helping create another stock market bubble? [Updated]
Marketing

Next Media Animation posts the best response to employee’s viral resignation

By
on

On September 28th, 2013, Marina Shifrin decided to quit her job at Next Media Animation in Asia by posting a video telling her boss, “I quit!” The video immediately went viral and garnered over 11 million views in only five days. Watch it for yourself.

Continue Reading

Comments Off on Next Media Animation posts the best response to employee’s viral resignation
Insights Marketing

How to use Pinterest’s user behavior to improve all of your social media content

By
on

As a brand or business, making the decision to become active on yet another social network is a big one. You have to be prepared to create a strategic approach, create frequent content, put paid media behind it, etc. So it doesn’t always make sense to enter every emerging channel such as Pinterest. Yet, you can still learn from what’s working on Pinterest and apply it to Facebook, Twitter or wherever you might be currently playing.

Here are a few examples of how you can make your content more relevant by observing Pinterest usage.

Continue Reading

Comments Off on How to use Pinterest’s user behavior to improve all of your social media content