I received a magazine in the mail with an advertisement on the back cover that had both a URL and QR code as a call to action. The URL (shown above) prompted the reader to find additional information about available research by visiting www.companyname.com/research. However, when I visited that URL, I simply landed on the home page. This is a complete failure for two reasons.

1. The home page had nothing to do with the advert or the offer to find additional research.
2. The company missed the opportunity to embed tracking code into the URL that would record how many people visited the URL having seen the ad.