Adam Williams

Advice for marketers and small business owners

#Public Service Announcement

Dad in anti-gambling ad picked Germany to win the World Cup, oops

Singapore’s National Council on Problem Gambling (NCPG) thought that an anti-gambling ad focused on the World Cup would be great idea considering the wide reach of the games (and probably excessive gambling tied to the games). Unfortunately, the bad dad in the ad who bet his kid’s savings picked Germany to win it all and of course would now be quite rich.

Continue Reading

Comments Off on Dad in anti-gambling ad picked Germany to win the World Cup, oops

Disruptive advertising and using the unexpected

I was first introduced to the concept of disruptive advertising by marketing agency Richter 7, based in Salt Lake City, Utah. They pride themselves in disrupting the status quo.

An example of disruptive advertising

Several years ago, Richter 7 produced a commercial (which I could not find online anywhere) showing a dumpster in a back alley.

You can hear a baby crying, screaming even.

Continue Reading

Comments Off on Disruptive advertising and using the unexpected