Adam Williams

Advice for marketers and small business owners

#Pinterest

Marketing

Pinterest appears to be testing what you see in notifications [Updated]

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Update: My notifications have returned to normal. I hope that it has for others as well.

Pinterest Notifications Change

The notifications section, on both the mobile and tablet apps and the desktop site, of my Pinterest account changed about two weeks ago – and not for the better.

To put it bluntly, the change appears self-serving and lacks an understanding of a fundamental reason Pinterest is addicting – validation. But more on that in a moment.

Previous to the change, each notification showed the specific pin of mine being repinned by others. Now, each notification shows the repinner’s board to which the pin has been repinned. In other words, I have no idea what pin was repinned.

How infuriating!

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Insights Marketing

How to use Pinterest’s user behavior to improve all of your social media content

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As a brand or business, making the decision to become active on yet another social network is a big one. You have to be prepared to create a strategic approach, create frequent content, put paid media behind it, etc. So it doesn’t always make sense to enter every emerging channel such as Pinterest. Yet, you can still learn from what’s working on Pinterest and apply it to Facebook, Twitter or wherever you might be currently playing.

Here are a few examples of how you can make your content more relevant by observing Pinterest usage.

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