In November, Pantene launched “Labels Against Women,” a new commercial in the Philippines addressing the unfair treatment of women. In short, the advert shows situations in which a woman is labeled differently than a man despite the same actions. While I 100% support changing the perception of women, that is not what I wish to discuss.
Earlier this year, Old Spice released a new frontman, Neal Bledsoe, and commercial, Danger Zone, outside of the United States. I have a problem with the new series. I think it betrays the success of Isaiah Mustafa.
The commercial depicts Neal being torn to pieces. The message is that no matter what, you’ll at least smell good. The first problem is that Isaiah is indestructible and Neal is very destructible. He isn’t as manly and appealing.