Tis the season for come backs. Or at least attempts at one. First Kmart released Ship Your Pants and now JCPenney, or just JCP these days, has come out in a new ad titled It’s No Secret saying, “We’ve made some mistakes, but we’ve also listened to you. Please come back. Pretty please.”

But is this commercial going to be enough? Or where does Penney’s need to go from here?