Adam Williams

Advice for marketers and small business owners

#guest post

Marketing

Brand Management 101: The art of connecting with your client base

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This is a guest post from Glenda McCarthy-Gaspar. Learn more about her and her company at the end of the post.

A strong brand management strategy is a key part of any company’s success. After all, the most notable brands that exist today became household names because they learned what tactics to use in order to help their brands appear favorably to the public, and more specifically, to their target clients. When brand management is done right, an emotional, personal connection will be made between the brand and the consumer, leading to a better recognized, more reputable image that clients will feel secure spending their money on.

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Customer Service

What customers expect from your call center

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This is a guest post from Meghan Greene of The Marketing Zen & Kova Corp. Learn more about her and her company at the end of the post.

Your call center is the hub of your customer service operation, and to best appease your customers, you need to meet their expectations. In this technology driven decade, consumers have grown accustomed to getting results instantaneously. As a result, they place an extremely high value on their time. This attitude includes demanding fast, diligent and effective problem resolution when contacting your call center.

In order to run a call center efficiently and keep your customer happy at the same time, it is important to utilize the best workforce management software possible and learn what your customers want from you.

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Marketing

Are you setup to do digital marketing that drives sales in 2015?

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This is a guest post from Shawn Butler of Leadgenix. Learn more about him and his agency at the bottom of the post. Enjoy!

In July of 2013, the American Marketing Association defined marketing as:

“The activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

That definition puts a lot of focus on the creating awareness part of your marketing and communication, but more and more, businesses today are focusing their marketing efforts on driving new customer sales. For most companies, marketing should be redefined as the way a business gets its customers to make purchases.

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Marketing

10 Crucial questions to guide you in creating a successful app

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This is a guest post from Jared Johnson of Ultera Digital. Learn more about him and his agency at the end of the post.

Mobile apps continue to be an essential part of the digital marketing ecosystem in 2015, but that doesn’t mean it’s easy to create them successfully. Thankfully, we are long past the days of marketers everywhere clamoring, “I need an app!” without understanding how or why. Remember that, circa 2008?

We have learned a lot about mobile behaviors since then. For instance, U.S. smartphone owners use an average of 24 non-native apps per month but spend 84% of their time on just five apps – Facebook, Gmail, Instagram, Weather and YouTube. It’s easy to see why. Those apps are powerful, useful and convenient. They help us make connections. They serve a specific purpose. Above all, they make life easier.

So what about the millions of other apps out there? Why are so few considered successful?

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Marketing

Does the music industry want authentic artists or physical appeal?

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This is a guest post from a great friend Daniel Wilder. You’ll find his bio at the end of the post. Enjoy!

Modern Music: The Marvel of the Craft

Concerning the post on authenticity in the art of contemporary music, I felt the urge to not only comment on the presented analysis that deals in particular with genuine artistic and personal charisma, no, as an admirer and attendant in the field of music I felt the urge to give insight on the corporate strings behind the craft: a voice about the music we love and buy, the music we hate, but the music we cannot live without.

The modern music world underwent a tremendous shift where being a great artist is not the overt demand A&Rs or giant executive producers expect when you sign your future and become part of the music business.

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How to build a brand through online marketing pranks

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This is a guest post from Joe Errington. Learn more about him at the end of the post.

The Department of Transport has always relied on shock tactics to deliver hard-hitting messages. Television adverts for their ‘Think!’ campaign have changed over the years but fear has always been the key trigger. Not happy with keeping this fear and shock on the TV, they decided to give it a 3D makeover.

A hidden camera was set up in the men’s room of a pub and a fake mirror was installed above the sinks. As unsuspecting men washed their hands, a bloodied human mannequin was then smashed through the glass, replicating a body hitting the windshield.

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Marketing

Service Dominant Logic: How it can help better promote your product

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The service dominant logic (S-D) approach came about in 2004 and is a fantastic principle for marketing a product. There is a whole feast of information available to read so this is a concise guide to help you get to grips with it.

The S-D logic requires you to treat products as a service offering. Instead of seeing your product as a simple cash exchange, you must view it as a tool to support a service that will benefit the customer.

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