Adam Williams

Advice for marketers and small business owners

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Marketing

10 Crucial questions to guide you in creating a successful app

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This is a guest post from Jared Johnson of Ultera Digital. Learn more about him and his agency at the end of the post.

Mobile apps continue to be an essential part of the digital marketing ecosystem in 2015, but that doesn’t mean it’s easy to create them successfully. Thankfully, we are long past the days of marketers everywhere clamoring, “I need an app!” without understanding how or why. Remember that, circa 2008?

We have learned a lot about mobile behaviors since then. For instance, U.S. smartphone owners use an average of 24 non-native apps per month but spend 84% of their time on just five apps – Facebook, Gmail, Instagram, Weather and YouTube. It’s easy to see why. Those apps are powerful, useful and convenient. They help us make connections. They serve a specific purpose. Above all, they make life easier.

So what about the millions of other apps out there? Why are so few considered successful?

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Insights

Blue vs. white beanies and why you should do more consumer testing and less surveying

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In high school, we had a class project to introduce a new product in our school store. We decided to launch a branded beanie as the weather was turning cold and football season was in full swing.

As part of our market research, we surveyed students to determine color preferences. We showed color samples and the overwhelming response was for blue beanies with a minority wanting white.

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While nation mourns tragedy in Connecticut, Google profits from offensive ads

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Out of respect for the families of the victims of Sandy Hook Elementary, I have waited nearly two weeks to write this post. However, I think it’s an important issue.

I was on campus when I heard the news. I headed straight to the Internet to find out what was happening. As I pulled up the very first news article titled At least 26 dead in shooting at Connecticut elementary school, I was presented with an extremely offensive ad selected and served by Google (see image above or click here for a larger image).

The t-shirt in the ad from BadIdeaTshirts.com depicts a woman who has been shot with the phrase, “I’m fine.” Considering that the events of that day are some of the most horrific and heartbreaking in America’s recent history, this t-shirt and ad are, in my opinion, simply unacceptable and far over any line of common decency.

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Marketing

Fill social media profiles with content before publishing

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I recently read an article on Baekdal.com, authored by Thomas Baekdal, about launching social media profiles that was spot on. Many companies start a page with nothing or little on it, which is much like opening a store without anything in it. Of course no one is interested in staying or connecting when there is nothing to see.

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