In early October, I wrote a post on framing your competition. I used Obama and Romney as an example. Obama framed Romney as an out-of-touch, millionaire who can’t relate to the common man.
With the election now over, I want to show you just how important and powerful the rich-man-Romney-frame was.
First, let me explain how we use frames to view the world.
The last time you watched an ad on TV or read an ad in a magazine, did you notice that how you responded to the perceived message was influenced by your past experiences and/or current views?
Probably not. Yet, you carry around with you your assumptions, paradigms and beliefs – collectively your frame of reference – and they shape how you see things.