Adam Williams

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Marketing

10 Crucial questions to guide you in creating a successful app

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This is a guest post from Jared Johnson of Ultera Digital. Learn more about him and his agency at the end of the post.

Mobile apps continue to be an essential part of the digital marketing ecosystem in 2015, but that doesn’t mean it’s easy to create them successfully. Thankfully, we are long past the days of marketers everywhere clamoring, “I need an app!” without understanding how or why. Remember that, circa 2008?

We have learned a lot about mobile behaviors since then. For instance, U.S. smartphone owners use an average of 24 non-native apps per month but spend 84% of their time on just five apps – Facebook, Gmail, Instagram, Weather and YouTube. It’s easy to see why. Those apps are powerful, useful and convenient. They help us make connections. They serve a specific purpose. Above all, they make life easier.

So what about the millions of other apps out there? Why are so few considered successful?

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Business

Is Twitter’s IPO overvalued and helping create another stock market bubble? [Updated]

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Some investors, analysts and myself are wondering if another dot-com bubble with high-flying valuations of social networks with questionable or unsteady revenue models is being created.

Facebook has yet to live up to all of the hype that it received before going public. Is Twitter next?

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Insights Marketing

How to use Pinterest’s user behavior to improve all of your social media content

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As a brand or business, making the decision to become active on yet another social network is a big one. You have to be prepared to create a strategic approach, create frequent content, put paid media behind it, etc. So it doesn’t always make sense to enter every emerging channel such as Pinterest. Yet, you can still learn from what’s working on Pinterest and apply it to Facebook, Twitter or wherever you might be currently playing.

Here are a few examples of how you can make your content more relevant by observing Pinterest usage.

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Marketing

The 5 reasons Bodyform’s video response to Facebook post is such a success

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Hopefully you’ve had a chance to see the witty and headline grabbing response that feminine care company Bodyform posted to Youtube on October 16th in response to a snarky comment on its Facebook page. Though if you haven’t, I’ve posted it above.

In just the first 24 hours, the video garnered more than 626,000 views. By any standard, that’s pretty amazing.

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Marketing

Fill social media profiles with content before publishing

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I recently read an article on Baekdal.com, authored by Thomas Baekdal, about launching social media profiles that was spot on. Many companies start a page with nothing or little on it, which is much like opening a store without anything in it. Of course no one is interested in staying or connecting when there is nothing to see.

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Marketing

CASE STUDY: Creating an awesome, authentic brand story at J. Dawg’s

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If J. Dawg’s had begun by just offering great hot dogs, then they probably would have down alright. But they’ve done amazingly well because of the brand story that customers love, want to share and can easily share because it’s simple.

Setup inside of a small shack only large enough for a grill, toppings, a refrigerator and two employees across the street from the university campus, J. Dawg’s sells all beef and polish hot dogs. They also offer a sweet tasting secret sauce that I buy from them by the pint. There is almost no parking since the university controls all of the parking lots in the area. You usually have to park elsewhere and walk there.

So why was this little start-up featured as one of the best in the area?

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