This is a guest post from Joe Errington. Learn more about him at the end of the post.

The Department of Transport has always relied on shock tactics to deliver hard-hitting messages. Television adverts for their ‘Think!’ campaign have changed over the years but fear has always been the key trigger. Not happy with keeping this fear and shock on the TV, they decided to give it a 3D makeover.

A hidden camera was set up in the men’s room of a pub and a fake mirror was installed above the sinks. As unsuspecting men washed their hands, a bloodied human mannequin was then smashed through the glass, replicating a body hitting the windshield.