You may recall a few months ago that Apple pulled its new Genius ad campaign. I will briefly use this campaign as an example of a company who momentarily forgot who they are.
One of the core messages that Apple has used in its advertising is just how simple a Mac is to use. The below commercial, titled Choose a Vista, exemplifies the Apple is easy message.
Graphic Designer Adam Ladd recorded his five-year old daughter looking at various national brands’ logos. I’m surprised by how well branded some companies are, even with young children. Though, Ladd’s daughter may just be reflecting his buying habits.
It’s easy when creating a logo to get lost in making something creative and memorable, but for art’s sake. A good logo designer considers the message being communicated.
The message can be literal, figurative or emotional.
After having read a lot of blogs and news online, I find myself skimming simply because most writers sound the same or are saying the same thing that everyone else is saying.
Jeff is an exception. I find myself reading each word because his perspective and voice are unique in a sea of ubiquity (check his street cred and interview at ThinkTraffic.net).