Adam Williams

Advice for marketers and small business owners

#Amazon

Was Amazon PrimeAir really just a masterfully executed publicity stunt? Or is the singularity nigh?

Even if you missed the 60 Minutes special with Jeff Bezos, CEO of Amazon, I bet you’ve still seen the press on Facebook, Twitter, Hulu or just about everywhere on the Internet – Amazon wants to deliver your packages to you within 30 minutes using drones.

Yep, drones.

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A rarely used but must ask question on any customer service survey

How many times have you found yourself frustrated out of your mind because the customer service rep you are speaking with can’t help you due to a company policy? I know that I’ve found myself much too often in that situation.

I don’t fault the customer service rep, though I think they receive the brunt of the frustration. It’s just so aggravating and common to talk to a company with self-serving policies that don’t enable a rep to help the customer.

Which is why I was so surprised by one of three questions that I was asked by Amazon after a recent customer service encounter.

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Why Borders failed, a digital strategy and what it means to small bookstores

Borders, established 40 years ago in Michigan, just shut its doors. To be honest, I’ll miss it. Despite the “big box” feel, I often found myself lost wandering the aisles wishing I could buy everything. In the wake of Borders’ demise, let’s take a moment and reflect on what happened. Some of the reasons that I’ve read include:

  • Huge inventory in each store and large lease spaces
  • Bet on CDs and DVDs (when everyone else was going digital)
  • Did not develop an eReader
  • Dirty bathrooms
  • High prices
  • Handed over the website to Amazon
  • We are supplier (and therefore brand) agnostic

I’m going to touch on the last two specifically.

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