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In the age of selfies and Snapchat, teens are increasingly exposing themselves to their friends. Unfortunately, those photos are often distributed to other friends or posted to the Internet. A Brazilian association named SaferNet Brasil has created a print ad campaign to educate teens about how easily those pictures spread.
The text of the ad reads, “The Internet can’t keep a secret. Keep your privacy offline.”
How SaferNet Brasil conveys several messages in this one nude selfie ad
One of the reasons that I love this ad is that it does not clearly show the mechanism for redistribution. I’ve read several articles talking about how nude selfies end up being posted to the Internet, which the characters in the ad may very well be doing. But these photos can simply be forwarded via text as well.
In other words, there are lots of quick and easy ways for the photos to make the rounds without the original recipient (a.k.a. the boyfriend) ever even intending for that to happen.
After all, he was just sending it to that one buddy. The distribution ambiguity is poignant.
Second, I really love the diversity of the viewers that SaferNet shows in the ad. After the buddy, the viewers change drastically in age, income level and ethnicity. SaferNet and ad agency Propeg were especially smart to not show the viewers as just a bunch of dirty creepsters.
Meaning, these photos really do end up all over the place and are seen by your friends, neighbors, strangers, average people and yes, dirty creepsters too.
Last, I think the ad is a great call to action for parents as well. Do you really want your daughter’s image being passed around? Yeah, I didn’t think so.
Why you should care about this ad
I know a husband that convinced his wife to allow him to take a series of nude photographs of her that he could keep on his phone. Though unbeknownst to her, he posted those photos to various forums asking other men to comment on her. She obviously never thought for a moment that her husband, of all people, would so quickly and freely distribute the photos online.
If adults are so easily tricked and betrayed, teens are even more likely to find themselves at risk (remember the social pressures in high school?) of having inappropriate photos redistributed via text or Internet postings.
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