Recently at a white elephant party, someone brought an old but functioning Game Boy (pictured above). As soon as it was opened, every guy in the room started salivating.
Through some maneuvering, I walked out with the prize and a big grin on my face.
Now let’s be honest, I won’t actually use it much. The games on my phone are much better. But still. I had to have it.
Why?
Because it’s a GAME BOY!
It’s a piece of my childhood. In fact, a central piece.
Not because of the games but because of what it represents.
The Nintendo name carries such weight. I remember with great fondness the countless hours that I spent playing video games. Even though I don’t own a game console today, the mere sight of a Game Boy flooded my mind with memories and made my fingers itch with desire to play it.
What is your brand doing to create such strong emotions?