Hopefully you’ve had a chance to see the witty and headline grabbing response that feminine care company Bodyform posted to Youtube on October 16th in response to a snarky comment on its Facebook page. Though if you haven’t, I’ve posted it above.
In just the first 24 hours, the video garnered more than 626,000 views. By any standard, that’s pretty amazing.
First, let me explain how we use frames to view the world.
The last time you watched an ad on TV or read an ad in a magazine, did you notice that how you responded to the perceived message was influenced by your past experiences and/or current views?
Probably not. Yet, you carry around with you your assumptions, paradigms and beliefs – collectively your frame of reference – and they shape how you see things.
If anything, I wanted to reserve our name – so I created an account, did a little branding, followed a few people and then tweeted on occasion so our account didn’t look completely barren.
Do you ever take time to look through your Twitter followers? I browse through them occasionally and love to see the spammers following me. Besides the lame Twitter handles (e.g. Yang43276), the descriptions are always a dead give away. Example:
Extreme social media scholar. Bacon specialist. Travel practitioner. Subtly charming beer guru.
Designer and developer Seth Taylor recently released an amazing iPhone app called Meeting Calc. Functional and simple, the app tells you how much a meeting costs by simply inputting the total hourly rate of everyone in the meeting and then hitting start/stop. You can also tweet out the results.
If you haven’t downloaded the app, then do so today.
I spoke with Seth and asked him a few questions about the app and his plans for the future.
The service dominant logic (S-D) approach came about in 2004 and is a fantastic principle for marketing a product. There is a whole feast of information available to read so this is a concise guide to help you get to grips with it.
The S-D logic requires you to treat products as a service offering. Instead of seeing your product as a simple cash exchange, you must view it as a tool to support a service that will benefit the customer.
If you are like me, then you have to justify the purpose of marketing and your budget from time to time.
Management falls into the trap of seeing marketing and branding as just an outflow of money rather than an investment resulting in increased profitability and/or revenue.
With a bit of math, bear with me, we can show just what marketing is achieving (there’s a plain English version at the end).